Inside this video I will share with you the five main reasons you should use online video to build and promote your business.

Below is the transcript, just in case you like reading more than watching videos:

1. Online Video are Popular on the internet

Videos are the most popular thing on the internet today. Thanks to YouTube, Vimeo, cheap yet powerful cameras and the increasing internet speeds, creating and watching videos have become very easy.

With mobile devices like I pads, Smart phones becoming obvious people can watch videos anywhere, anytime with just a click of the button.

Increasing uploads and views on YouTube and other video sharing sites are the testimonial to the fact that the popularity of the videos will only increase with time.

2. Online Videos help you Connect Better with your Audience

People are tired of reading text on the internet. Most people with only scroll and scan few things on a length text based emails or website. Hence your message is not delivered effectively if you are using text.

Videos help in keeping your audience engaged and put your message across more effectively. It gives a feeling that you are talking to your target market in person.

Videos also carry across your personality better than text and audio. Since people are able to see and hear you, they get a feeling that it is a real person whom they are interacting with and not an internet bot discussed in the previous point like we people like watching videos. So what could be a better way to deliver your message than videos?

Note: If you have observed recent big product launches use videos instead of long sales pages to sell their products.

3. Online videos get Better Search Engine Rankings

Try this…, search for anything on Google and you will see videos listed on the first page of the search result. Since there is less competition to optimise your videos for search engines compared to text, you have a better probability in getting good search engine rankings.

YouTube us the biggest video sharing site on the internet. Do you know that it is the second most popular search engine after Google? That’s right, it’s not Yahoo or Bing, it’s YouTube. Another amazing Fact is that you tube is owned by Google. So it is definitely a very good opportunity to reach your audience using videos.

Another considerable fact is that lots of people are using text as the primary method to deliver their message. Many of them freak out when it comes to video because they are scared to appear on the video. Many feel that video is difficult to create which is not the case. I am making these points to list out that the competition when it comes to video is less compared to text.

4. Online videos are loved by social media

Social media is one of the fastest platforms to reach your target market in great speeds. Online video combined with social media is even more deadly.

Be it Facebook, Google+, Twitter all these sites love videos are one of the most shared media on these social media sites. YouTube itself is considered as a social media site since it was the options to send friend requests comments etc. You tube also has the options to share the videos to multiple social media sites with just a click of few buttons.

Today every company, movies and business are using the combination of videos and social media to penetrate the market. Don’t believe me? Check out the latest product launches, movie promos, you would have definitely matched them first on you tube or face book.

My strategy to combine videos and social media

Upload your video to you tube then share it to face book, twitter, and other sites. Then add your video and promote it on your Facebook fan page. Use services like tube mogul, traffic geyser to spread your videos on the web.

5. Online Videos have more Perceived Value compared to Text and Audio

Videos have more perceived value compared to audio and text the proof can be seen all over the internet with video based products fetching much higher prices than text and audio based products.

People still find creating videos expensive and complicated but I feel that creating videos are for easier than text products. And on the flip side you can transcribe the text and convert the video to audio. Hence you have all three formats in your product list.

There are many more reasons why online videos are better but I am sure you’re starting to get the picture.

Please leave your comments below and let us know how you use online video for your business so that we can learn from you. We might also include your video as a case study for our subscribers as well.

Finally, don’t forget to share this video with your friends, they will thank you for that.